Wed 9 Apr 2008: Altec Lansing Comes To NZ



Mr Chris Brown, of Altec Lansing, Australia, said, “We were looking for a strong and consistent distribution partner
with the ability to rebuild the brand. Altec Lansing is one of the international leaders in speaker technology and we are now producing innovative audio products with premium sound quality as the priority. We are now partnered with a distributor that can cement Altec Lansing’s position at the top of the market for sound quality.”

Headquartered in Pennsylvania, Altec Lansing has been making quality speakers for industry and consumers for
over 75 years and is well recognised as one of the best speaker manufacturers in the world today. Their speakers have been chosen as the partner of choice by many major IT brands, including Dell, HP, Compaq and Gateway. Altec Lansing and Atlas Gentech are the fi rst in New
Zealand to release an iPhone approved docking station, confi rming their market position as the industry’s cutting-edge technology leader.

Brand manager for Altec Lansing in New Zealand, Mr Tyler Smith, said that the majority of major retailers in the NZ market have welcomed the return of the brand and have already re-ranged the product lineup. A host of exciting new additions to the range will be available later this year.

Altec Lansing designs and manufactures a wide range of computer and home entertainment sound systems and a line of headsets, headphones and microphones for personal digital media. For further information, please contact Atlas Gentech.

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